Social Networks Buzz — Ashley Zeckman

Online Marketing News: B2B Marketing History, Shake It For Coca-Cola, AdWords Credit Program, Facebook Collections, Emma Watson Dangerous Search

May 16, 2013 by Ashley Zeckman

B2B Marketing: Our Shared History (From the 2012 MarketingProfs B2B Forum) For the record, B2B Marketing is not boring. It is an industry ripe with opportunity for innovation and creativity. This video from MarketingProfs takes you on a short journey though the history of B2B Marketing. For more helpful tips be sure to check out the B2B Marketing Innovation eBook. Coca-Cola Equips Vending Machines With Kinects, Lets You Dance For Free Cokes In an effort to remain the number 1 global brand, Coca-Cola has come up with an innovative and interactive advertising campaign. Coca-Cola has equipped a number of their vending machines with webcams and … [Read more...]

Filed Under: Online Marketing Tagged With: Emma Watson, Facebook, Facebook Collections, Time

Feeling Lost In LinkedIn? 5 Elements of An Optimized LinkedIn Profile

March 5, 2013 by Ashley Zeckman

LinkedIn has quickly achieved top status as “the” business to business social networking destination. In fact, less than two years after going public, LinkedIn’s value has risen from $4 billion to over $18 billion. Not only has LinkedIn’s value increased significantly, but their capabilities and engagement have as well. The same Wall Street Journal article that included the valuation above also shared the following insight:In the most recent quarter LinkedIn’s page views have risen 67% LinkedIn’s new “content” features include news aggregation and hosting of expert blog postsIf your company hasn’t quite figured out the … [Read more...]

Filed Under: Online Marketing Tagged With: networking, people, Wall Street Journal, you can

Optimize Your Internal Communications – 3 Tools to Improve Communication & Collaboration With Employees

March 1, 2013 by Ashley Zeckman

The Internet is overrun with tools and applications promising to make your life easier, create efficiencies, and save your company money. When it comes to marketing automation and customer relationship management most companies are taking steps towards simplifying and organizing their process. Effective communication between teams and offices is still somewhat behind the curve. While some companies are using remote desktop servers for storing information, others have transitioned to file sharing on the cloud. Miscommunication can affect the way that your teams work together, and ultimately the profitability of your organization. On the flip side, a … [Read more...]

Filed Under: Online Marketing Tagged With: information, marketing, Review, Salesforce Chatter

2013 Oscars: The Best & Worst Dressed Social Media Marketing Moments

February 26, 2013 by Ashley Zeckman

If you are like most Americans, Sunday night was spent in front of the television watching Seth McFarland sing songs that ran much too long and make awkward jokes. I was actually one of the few that did not watch the Oscars (I don’t have the attention span) but I did follow the buzz online. As an online marketer, it’s always interesting to see how companies take advantage of events such as the Super Bowl, Oscars, Grammy’s, etc. Many viewers are just as interested in seeing the glamorous outfits and train wrecks which can all be found on the red carpet. Similarly, there were a select number of companies that successfully carried off an … [Read more...]

Filed Under: Online Marketing Tagged With: Best Dressed, Grey Poupon, Marketing Tip, Worst Dressed

Book Review & Interview: The Book of Business Awesome & UnAwesome – Scott Stratten

February 19, 2013 by Ashley Zeckman

If you’ve ever seen Scott Stratten (@unmarketing) speak you know that he offers a great mix of information, anecdotes, and comedy. When I picked up his new book “The Book of Business Awesome & UnAwesome” I was pleased to see that these traits carried over into his writing as well. Scott’s new book is very cleverly compiled. If you flip the book one way, you’ll find a collection of stories and experiences of businesses that are taking an “Awesome” approach to engaging customers in a meaningful way. On the flipside, you will find companies taking an “UnAwesome” approach that leaves customers wanting more. If you’re in the … [Read more...]

Filed Under: Online Marketing Tagged With: marketing, ROI, TODAY, use

The Warriors Way: 5 Ways to Improve Engagement As an Email Marketing Ninja

February 12, 2013 by Ashley Zeckman

Striking down opponents with your ninja marketing skills can provide a sense of satisfaction that many marketers crave. However, there is danger in focusing all of your efforts on the front end of the customer buying cycle. Do you know how much it costs to acquire new customers versus retaining those that have already signed with you? According to a recent study it costs roughly six to seven times more to gain a new customer, than to keep an existing one. Email marketing is one of the many ways that we can communicate with customers on an ongoing basis. If you’re tired of the same old ninja stars and nunchuks, I’ve uncovered 5 email … [Read more...]

Filed Under: Online Marketing Tagged With: best, email, email marketing, marketing

Facebook For Business: Offer Varied Content, Engage More Fans, & Know Your Odds

February 5, 2013 by Ashley Zeckman

Social media for business has become a necessity, not an option. However, with the quickly evolving algorithms, applications, and platforms it can be hard to keep up. An essential part of marketing any product or solution is ensuring that you reach as many of your prospects and customers as possible. In recent months Facebook has made several changes which affects which of your fans see specific content that you post. According to Mari Smith (a Facebook marketing guru), “The way Facebook’s Edgerank algorithm works is that each piece of content – whether posted via a personal profile or fan page – passes through a three-part … [Read more...]

Filed Under: Online Marketing Tagged With: Facebook, help, information, page

How 4 Consumer Brands Are Using Visual Content To Tell Stories & Engage Customers

January 31, 2013 by Ashley Zeckman

As the online landscape becomes increasingly more competitive, marketers are finding that great content isn’t just about what you say, but how content is presented as well. Content marketing that is injected with visually appealing images not only attracts readers to your message, but it helps to tell the story you’re trying to convey. Visually pleasing content, videos, eBooks, or graphics (to name a few) can make your customers feel a connection to your brand that they might otherwise not. This post shares examples from four consumer brands that have integrated visual content to help tell their stories, and engage customers. #1 … [Read more...]

Filed Under: Online Marketing Tagged With: Facebook, GE, marketing, Sherwin Williams

Online Marketing News: Facebook Graph Search, Myspace Launch Is A Dud, LinkedIn For Business

January 18, 2013 by Ashley Zeckman

2012 Social Media Report Cards This recent infographic from Pardot features the social media platform winners and losers in 2012. You’ll find scoring based on growth, number of users, ROI as well as insight into which platforms are best for mobile, visual, or connecting.Up Close With Facebook Graph Search First off, what is Graph Search? Facebook has amped up its search capabilities by rolling out this new feature. Danny Sullivan’s article provides a step by step deep dive into using Facebook’s new Graph Search. Via Search Engine Land. The New Myspace: What A Mess The recent launch of Myspace’s new design has left … [Read more...]

Filed Under: Online Marketing Tagged With: Evan Prokop, Facebook Graph Search, Jolina Pettice, Rob Bayne, Time

Mold Your Engaged Employees Into Brand Advocates

January 15, 2013 by Ashley Zeckman

Matt Ridings & Michael Brito Advocating For Employee Advocacy Employee engagement is key in improving productivity in any industry. A happy employee is much more likely to be more productive than their counterparts. A recent study from the National Business Research Institute (NBRI) shares just how important it is to keep employees engaged. Findings include:Engaged employees product twice as much work product in the time as unengaged employees The average adult spends a quarter to a third of their waking life at work 40% – 80% of customer satisfaction is affected by employee attitudesAdditionally NBRI identified the following six traits … [Read more...]

Filed Under: Online Marketing Tagged With: Easy Often, Longevity Determine, Matt Ridings, Motivation Badging, Prompting Advocacy Ain, you can, Zuberance Addvocate Extole

Fireside Chat with Guy Kawasaki: Self Publishing & Marketing Your Own Book – #NMX

January 8, 2013 by Ashley Zeckman

“I love Las Vegas. I love New Media. What’s not to love?” – Guy Kawasaki Day two of NMX Las Vegas kicked off with a fireside chat between Mark Fidelman (@markfidelman) and Guy Kawasaki (@guykawasaki). Guy is well known for his work at Apple, as founder of Alltop, as well as his books and speaking. In the interview Guy discussed everything from the devices he uses to what he’d like to change about social platforms. However, the highlight of the conversation was surrounding Guy’s new book APE: How to Publish a Book. What Is APE? APE is a book for authors looking to stray from traditional publishing in favor of self-publishing. Why Guy … [Read more...]

Filed Under: Online Marketing Tagged With: APE, Guy Kawasaki, New Media, people, publishing, you can

Productivity Power Panel: Tools, Tactics, & Workflows of Highly Productive Bloggers – #NMX

January 7, 2013 by Ashley Zeckman

I arrived early to Monday Productivity Power Panel and it was standing room only. I quickly snapped my picture (as you can see the panelists were doing the same of the packed room) and found my spot in the back of the room, on the floor. This panel discussion features Moderator Craig Jarrow (@TMNinja) and speakers Leo Widrich (@LeoWid), Brett Kelly (@inkedmn), and Mike Vardy (@MikeVardy). In this session the speakers covered 3 different elements to becoming a highly productive blogger: - Techniques and Tools - Social Media and Sharing - Gadgets and Gear Techniques For Picking Blog Topics Craig: One of the first things we get asked about is how do … [Read more...]

Filed Under: Online Marketing Tagged With: email, Repurpose Content Find, social, social networks, use, writing, you can

7 Ways To Spice Up Your Online Marketing Using Photography with C.C. Chapman

January 7, 2013 by Ashley Zeckman

Believe it or not an image can help make or break a piece of content, once your visitors reach the page. C.C. Chapman (@cc_chapman) shared sound advice and lots of laughs with his opening session on day one of the New Media Expo with a session entitled “How To Add Photography Into Your Marketing Mix”. Whether you’re sprinkling your content marketing with imagery or looking to make it a larger part of your strategy, C.C. suggests some best practices for letting your images shine. #1 – Always Create An Emotional Response When someone looks at the images that you use to help tell the story of your content, it should illicit a response … [Read more...]

Filed Under: Online Marketing Tagged With: help, New Media Expo, page

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