Dennis Yu, CEO of BlitzMetrics, will speak at the AllFacebook Marketing Conference June 5 in San Francisco. We caught up with Jason Miller, Marketo’s social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and spill his best tips to drive leads. continued… New Career Opportunities Daily: The best jobs in media. … [Read more...]
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Facebook’s Partner Category Targeting: Is Your Head Spinning Yet?
April 16, 2013 by
Recently, Facebook announced something called partner category targeting, which lets us run ads based on a user’s retail shopping behavior and other offline information. continued… New Career Opportunities Daily: The best jobs in media. … [Read more...]
Why Pay-Per-Click Tool Vendors Are Struggling On Facebook
April 11, 2013 by
Three years ago, you could drastically reduce your cost per click by just running a ton of ads. The mainstream pay-per-click vendors, experienced with Google, applied their same techniques to Facebook — multiplying tons of ad combos by headlines, images, and body copy. While that technique was positioned as smart optimization, it was really spamming the system with thousands and thousands of terrible ads. If a general message against a particular audience wasn’t effective, making 10,000 variants of the same thing wouldn’t matter. continued… New Career Opportunities Daily: The best jobs in media. … [Read more...]
12 Tricks The Pros Use To Hack Facebook
April 5, 2013 by
40 percent of all interaction on Facebook occurs in the News Feed, yet most brands experienced a 47 percent drop in reach in the last 6 months. How can you get your reach back? continued… New Career Opportunities Daily: The best jobs in media. … [Read more...]
The 10 Biggest Fibs By Facebook Tool Providers
March 21, 2013 by
Software is the new snake oil. At the click of a button, you have 1 million fans, incredible engagement, sales coming out of your ears, and your car parked for you. Only that last one is true, by the way. Just because there are more than 1 billion users on Facebook, doesn’t mean your Facebook page has Field of Dreams on all of them. So let’s look at the most common fibs things by tool providers in our space. Nod knowingly or comment below if you recognize them. continued… New Career Opportunities Daily: The best jobs in media. … [Read more...]
Think Like Zuck: What We Can Learn From Facebook’s CEO
January 14, 2013 by
Facebook Co-Founder and CEO Mark Zuckerberg has been one of the most-discussed figures of our time. Some people love him, some criticize him, but most just watching from the sidelines marvel at how a 19-year-old could become the 29th-richest person in the world (according to Bloomberg’s Billionaires Index) by building a simple social program. Last week, I finished reading Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg by Ekaterina Walter and I found a lot of answers to that very question. So I sat down with her to talk about the book and Facebook in general. continued… New Career … [Read more...]
Get To Know Competitive Facebook Analytics Provider PostAcumen
January 10, 2013 by
We recently sat down with Chad Wittman, founder of EdgeRank Checker, to talk about his company’s newest product — PostAcumen. Wittman talked about what PostAcumen can offer for major brands on Facebook and how it can solve the problem of return on investment. continued… New Career Opportunities Daily: The best jobs in media. … [Read more...]
Why A Little Weird Thinking Is Key To Facebook Success
December 11, 2012 by
For Rosetta Stone, at first, we first targeted people who wanted to learn how to speak Spanish, were Spanish teachers, or liked competing products. Failure. Then we started targeting people who liked the BBC, were high-income, and had status in frequent-flyer programs. Interesting content begat emails, and emails begat sales. Success! Lateral targeting is key to winning on Facebook. continued… New Career Opportunities Daily: The best jobs in media. … [Read more...]
How I Got A 12.5 Percent Click-Through Rate On Facebook
December 7, 2012 by
Have you played with the news feed position report on Facebook? In addition to the standard ad-level metrics of impressions, clicks, and spend, you can see news feed click-through rates and news feed position. continued… New Career Opportunities Daily: The best jobs in media. … [Read more...]
How To Set Up A Facebook Ad Campaign In 60 Minutes — And Look Good
November 23, 2012 by
I get it. You’ve got 30 other things to do besides trying to follow Facebook’s every change. So follow these simple steps and you’ll be able to run your Facebook ads on auto-pilot. We’re not going into the finer points of multiplying ads in Power Editor, conversion spec, custom audiences, or any of that — just the basics you need for a solid campaign. continued… New Career Opportunities Daily: The best jobs in media. … [Read more...]
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