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[Video] How Tech PR Can Work Better With Journalists & How Readers Can Benefit

May 14, 2013 by Jon Mitchell

Brian, Dan, Fruzsina and Jon are joined by tech PR consultants Zach Servideo and Jocelyn Johnson to talk about what’s right and wrong with the relationship between PR reps and journalists covering technology. It’s a big conversation, and this is just the start. Please chime in with feedback. The topic that’s directly about tech, but it is about getting people who love tech the best information possible. Your views on this stuff are the most important, so share them in the comments! … [Read more...]

Filed Under: Technology Tagged With: best, information, people, PR

Google’s Patent Pledge Covers Its Own Ass

March 28, 2013 by Mark Hachman

Google's pledge to back open patents is a typically Google gesture: an elegant combination of genuine altruism, PR spin and protecting its own self-interests. Thursday morning, Google outlined the Open Patent Non-Assertion Pledge, which boils down to one statement: "we pledge not to sue any user, distributor or developer of open-source software on specified patents, unless first attacked," the company said. Google said that it would place ten patents under the aegis of the OPN, all tied to MapReduce and designed to minimize the computing power of large data sets. Google has previously made those technologies available to developers; the most … [Read more...]

Filed Under: Technology Tagged With: Google, OPN, PR, without

we are social / social media agency / online PR agency / online word of mouth marketing agency / conversation agency

March 22, 2013 by ma.silu

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Filed Under: Delicious Tagged With: marketing, PR

we are social / social media agency / online PR agency / online word of mouth marketing agency / conversation agency

March 22, 2013 by Delicious/tag/social+socialmedia

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Filed Under: Delicious Tagged With: marketing, PR

How to Job Hunt When You’ve Been Away from the Workforce

March 19, 2013 by Lindsey Pollak

You’ve probably heard the saying that it’s easier to get a job when you have a job. Well, what if you don’t currently have a job? What if you haven’t had a job for a long period of time? Don’t despair. It may take some extra effort to land a job after a long period of unemployment, but it is absolutely possible. Here are five Es to guide you: 1. Explanation First and foremost, it is a mistake to hope that employers won’t notice that you are currently out of work. A gap in your LinkedIn profile or your resume is certain to raise a red flag. You need to address it directly. Depending on the reason for your time away and your personal comfort … [Read more...]

Filed Under: LinkedIn Tagged With: networking, PR, Skills Expertise, you can

Job Interviewing 101: How to Succeed in Different Situations

March 16, 2013 by Heather Huhman

Heather R. Huhman is the founder and president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. You can connect with Heather and Come Recommended on Twitter and Facebook. Did you know the average employer may receive upwards of 100 applications per job opening? In addition, even if an applicant does land an interview, it can be difficult to navigate through the process, since every interviewer is different. So, how can job seekers ensure they are reading each situation correctly? This infographic, compiled by Interview Success Formula, a program that helps job seekers to deliver … [Read more...]

Filed Under: Mashable News Tagged With: Facebook, marketing, PR, you can

The Pramana Collective: New Tech PR Firm Made Up of Old PR Hands

March 14, 2013 by Kara Swisher

A trio of high-profile tech communications execs from Twitter (Sean Garrett), Facebook (Brandee Barker), and Skype (Brian O’Shaughnessy), have joined forces to create a new firm called the Pramana Collective. While PR types don’t usually get a lot of the attention, the joining of these three top Silicon Valley players is enough of a news event to warrant some mention. (If only to try to figure out a good joke to make about its name, which sounds like a line of skin care products at a spa you can’t afford. I do like to amuse myself.) Actually, according to a blog post from Garrett, which is below, Pramana is “the means by which … [Read more...]

Filed Under: Facebook News Tagged With: Facebook, marketing, people, PR

50+ Events in Social Media Strategy, PR and More

March 14, 2013 by Elisha Hartwig

Whether you're looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable's Events Board has something for you. We picked four of the latest events, listed below, to give you an idea of the possibilities for networking, developing skills and moving your business forward. Check these out, or head over to the full listings to find relevant events in your area or preferred destination. You can sort listings by when they were added, get discount codes for Mashable readers and maybe even see a YouTube video of a past event so you'll know what to expect. You can also subscribe to the events newsletter or … [Read more...]

Filed Under: Mashable News Tagged With: best, Mashable Events Board, PR, you can